liberty insurance agency Malaysia
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Privacy Policy Liberty Insurance Agency Platform

Who we are

Our website address is:

What personal data we collect and why we collect it

The operator of, HM Falah Sdn. Bhd., values its relationship with you. Protecting the privacy of your information is of the utmost importance to us. As your Agency provider, we shall comply and adhere to the requirements of Bank Negara Malaysia pertaining to protecting the confidentiality and security of your information, as well as our use and disclosure of it.

The following provides details of our practices and procedures for protecting the security on the confidentiality of your personal information:

  • Whether you are a current, former, or potential Liberty Insurance participant, HM Falah Sdn. Bhd. shall treat your personal information with the same high level of confidentiality and security as the rest.
  • Your personal information shall only be disclosed in so far as it is necessary to provide the Liberty Insurance & Etiqa Takaful products and services to you and for HM Falah Sdn Bhd to better understand your financial needs.
  • We would not sell, disclose or make available your personal information to any third parties unless we have your consent or as required by law or have previously informed you about it.
  • We may however, be required from time to time, to disclose your personal information to Governmental or judicial bodies or agencies or our regulators, but we will do so under proper authority.

At HM Falah Sdn. Bhd., we will gather information about you for the processing and servicing of your policy(s). This gathered information may be nonpublic, personal information (information not available to the general public) that was provided by you and which was gathered from transactions and communications with you, through services performed for you and/or obtained from third parties and/or through other means.

Information We Collected From You

Such information includes information from you which was provided to us when you apply for our products or request services, either on the Internet, by phone, or through other mediums. The collected information will include your name, address, description of your vehicle, your license number and HM Falah Sdn. Bhd. Web pages that you had visited.

Such information shall consist of your communications with HM Falah Sdn. Bhd., which can either be through letters, telephone calls or emails and shall include the mode as to when they were delivered, received, and accessed.

You can browse on our Website anonymously for information about HM Falah Sdn. Bhd. collects general information about Website visits as part of our business tracking. This information does not identify you personally, and is used to enhance your Website experience. This will include information such as how you are linked to our Website, Internet protocol (IP) address, browser type, and time of visit.


HM Falah Sdn. Bhd. may use technology that includes pixels and cookies on our Website to support site tracking, measure site performances, and for product marketing. Our website places a cookie on your computer for identification purposes whenever you return to our website and your visit to this site may be recorded for general usage patterns and analysis on the number of visitors to this site, all of which helps us to continually improve your user experience on our site, personalize aspects of your experience at our site and to better understand how visitors are using our site. These cookies contain no personal information and they will not damage your computer. We use industry standard encryption techniques to send cookies and your security is not compromised by their use. Your browser must be set to accept cookies in order to navigate the website.

How we protect your data

HM Falah Sdn. Bhd. will strive at all times to ensure that your personal data will be protected against unauthorised or accidental access, processing or erasure by implementing the HM Falah Sdn. Bhd. uses encryption technology to protect your confidential information. Our Web servers have been enabled with Secure Sockets Layer (SSL) technology to prevent unauthorised parties from viewing personal information provided to Liberty Insurance during a secure session. We will maintain strict physical, electronic, and procedural safeguards to protect your personal information.